Top 50 SEO practices for fast website promotion and growth
We have prepared 50 best practices that will help grow your business.
SEO is not a single task or strategy that needs to be implemented in order to bring the site to the top of the results. An effective optimization plan combines many of the best SEO practices that, together, should help a website increase its credibility in the eyes of search engines.
If you want to increase the ranking of your own site, increase the level of search traffic and popularity on the Internet, you need to implement as many best SEO practices as possible. I present to your attention a complete list of strategies that will help you with this.
Do a keyword analysis. Keyword research needs to be done in order to find out the phrases your target audience is looking for and find the keywords by which your website can be ranked. To find the best keywords for your site, try using Alexa’s Keyword Difficulty Tool to also find out the popularity of your search queries and the competitiveness of keywords.
Add one main keyword to each page of your site.When you find the keywords you are interested in, you should add one term to each page (and only one term per page!) Of your site. After the work done on the placement of the main keywords, optimize these pages using the page optimization factors that will be presented later in this article.
Do not add the same keyword to multiple pages. Never add the same keyword to multiple pages or posts on your site. Using the same keyword on multiple pages can lead to its cannibalism, which can negatively affect your ranking capabilities.
Add the main keyword to the page title. The list of best SEO techniques includes using the main keyword in the page title. If possible, place the entire keyword as close as possible to the beginning of the headline.
Add the main keyword to the page URL. To come up with a page URL that is important for optimizing the URL, you need to add the main keyword to the link structure of the page. This method is also important for the URL structure since the URL itself must contain at least 128 characters.
Use the main keyword in the first paragraph. Search robots will understand the essence of the page from the very beginning if you add the main keyword in the first paragraph of content on your page.
Use the main keyword in at least one subtitle. Continue developing the page theme by adding a keyword in at least one subtitle of the content. This tactic is considered one of the best and at the same time simple for SEO because the content should contain information on the keyword, which makes this task natural.
Write the main keyword in the meta title. Meta headers are the headers that appear in the results on the search page. Add the main keyword in this heading and it will help search engines to understand the essence of the content on the page, as well as find relevant results in the search results. Your title should contain no more than 65 characters so that it is fully displayed in the results. In addition, you can insert the main key term as close as possible to the beginning of the title to draw more attention to the content.
Insert the main keyword in the meta description. The meta description is displayed under the meta header in the search results. The main keyword should be displayed at the beginning of this line.
Write the main keyword in the alt tag of images. If you decide to add media files to your page, the images must be relevant to the subject of the content. All you need to do is add the main keyword to the alt tag of the images. It allows you to send information about the content of the page to search robots and describes the image if the graphics could not be loaded for some reason.
The main keywords must appear in the text itself. Your content should naturally contain keywords everywhere. Avoid overabundance of keywords in the text, their total number in the text should be about 2%. For SEO-specialists, this advice is one of the main.
Add secondary keywords to each page of your site. Using content around keywords, search engine robots can analyze your page. Secondary keywords will provide them with additional information about your page. Secondary keywords are keywords that are directly related to the main keyword.
Secondary keywords must appear on the page at least once. After searching for related keywords, use each of them once on the page as additional information about the content for search engines.
On-site content optimization
Do not publish superficial content. For SEO content, there is no magic or an exact number of words you should write. As for the best tips for SEO, we advise you to write at least 300 words. Your content will naturally be ranked well if it fully expands and explains the topic, and this content can usually be written with a total length of 300 words. That is why always write exactly as much as you need in order to fully disclose the topic of content.
Publish only valuable high-quality content. Do not write empty content only to achieve a certain number of words. If you want your content to be ranked, you need to use these content writing tips to create high-quality, ever-present content that is well written and extremely useful. For search engines, it is important to show the best results to users, so unique and valuable content for ranking is one of the basic conditions.
Publish and update content on an ongoing basis. For search engines, regular publication of new content and updating of old pages on your site will be a confirmation that the site is active and relevant. Make sure that only the best and most relevant information is constantly present in all your content if you want to improve the rankings in search engines.
Do not make copies of pages on the site. As practice in SEO regarding content shows, it’s better not to make copies of pages on the same site. The duplicated content on your site will make it difficult for the search engine robots to analyze the pages of your pages, and also have a negative impact on the optimization itself.
Do not steal content from another site. Borrowing content from other sites and publishing it on your site is a bad and unethical practice that can lead to sanctions and filters from search engines. For successful on-site optimization, publish only relevant and original content.
Use the canonical tag when publishing duplicate content. If you need to publish content that has already been published on another page (whether on your site or on another), use the canonical tag, which will tell search robots exactly where to ignore duplicated content. This tag redirects the robot to the original version of the content. Such an action will not bring any benefit to your site, but it will help to avoid sanctions from search engines for duplicate content.
Do not add duplicate meta title and meta description tags. As well as copies of pages, you should not publish copies of optimized meta descriptions. Create unique meta titles and meta descriptions for each page on your site. In the “description” field there should be no more than 320 characters without special characters so that your entire description is correctly displayed in the search results.
Add images and graphics to your pages. Search robots are looking for the best information to provide it to the user in the form of a better search result. In the role of the best resource they most often have content in which there is text with graphs, and therefore it is ranked better. Therefore, I advise you to add to your pages such multimedia materials as images, graphics or video.
Make up short and descriptive names for image files. Adding an image to your page I advise you to pay attention to the file name. Use the short name for the file that describes the image, and also add the main keyword there. As with the alt image tag, for SEO this action will only benefit because it will be additional information for search engines.
Link Profile Optimization
Put links on every page of your site. The online community uses links to browse entire sites. Put links on each page of your site so that users have the opportunity to go to another useful material, and not click the “Back” button or leave your site.
But do not put too many links! On the other hand, an excessive number of links can confuse users and make them difficult to navigate the site, and also make it impossible to search for information conveniently. Thus, at least 100 links should be present on every page of your site, but 1000 links will be considered overkill.
Make an internal linking of your site. Every site is needed to help users navigate the site and find the information they need. Internal links help search engines analyze your site and better understand the content of the pages.
As an anchor text for internal links, use one of the keywords you are interested in. To make internal links on your site useful for search engines, you must use keywords as anchor text.
Refer to other reputable sites. One internal relink on your site is not enough for you. You must show the search engines that your site is connected to larger and more reputable online communities. Link to sources and resources that add weight and context to your pages, but only where appropriate.
Another tip: your outgoing links should always open in a new window so that users stay on your page.
Correct all broken links on the site. Links that do not work or generate an error instead of going to the expected page, file or image have a negative impact on SEO. Make sure that all inbound and outbound links on your site are working properly.
Links that do not work or generate an error instead of going to the expected page, file or image have a negative impact on SEO. Make sure that all inbound and outbound links on your site are working properly.
Avoid a lot of redirects. Reducing the number of redirects from one page to another will help improve the SEO situation on your site. Together redirects advise you to put direct links. If you need to redirect several pages, set up a 301 redirect or a permanent redirect instead of a temporary 302 redirect.
Build backlinks to reputable sites. Backlinks are just as important (or even more important) than outgoing links. The main factor in ranking is the number of reputable sites that link to your site. Do not forget to develop a powerful strategy to attract high-quality backlinks to your site.
Remove backlinks from low-quality sites. Backlinks can be harmful if their sources are spammed and low-quality sites. Here the Alexa Site Linking In Tool can help you to view a list of sites linking to your site. Try to remove links from low-quality sites by contacting their webmasters. You can also remove these links using the Google Disavow tool (Google doesn’t like being abused by this tool, so use it only when necessary).
Local SEO Tips
Create a Google My Business page. One of the best local SEO tips is creating a Google My Business page. This practice is especially important for traditional enterprises with real offices, as it helps to advance in the results of Google local search results.
Add your site to relevant business directories. Work on your company’s image on the Internet by creating profiles in relevant directories. Choose a list of common business directories (for example, Yelp, Yellow Pages, Angie’s List, etc.) as well as a list of directories in your niche. Always put a link to your resource in the profile on these sites.
Put a link to your website in all profiles of social networks. Create profiles in social networks for your business and put a link to your site there. These links will help increase the number of backlinks and become a source of additional traffic.
Make sure all company details are correct. NAP data (name/address/ phone) is the name, address, and phone number of a company, and it often happens that they need to be entered in business directories. Make sure that all your business data is correct as this item is one of the mandatory for successful business promotion in a local search.
Specify the address of the company in the footer of your site. Help search engines associate your company with a specific geographic region in order to improve site rankings in local search. To do this, you only need to specify the physical location of your company (or several) in the footer of your site.
Tips for technical SEO
Install SSL certificate on your website. SSL certificate is an additional level of security for your site. It changes the URL of your site from “HTTP” to “https”. If your site does not have an SSL certificate, search browsers will warn users that the site may be insecure, and this may adversely affect the ranking in the search.
Increase the speed of your site. The speed of loading your site affects the user’s impression of the site, the speed of conversion and the number of pages that are indexed by search engines. This action will help to establish a quick work site and improve user experience.
A two-second delay while loading a webpage increases the bounce rate by 103 percent.(Source: Akamai )
Customize responsive and mobile-friendly design. This design will allow you to adapt your website to the size of the user’s device screen. This design will not only help SEO but also improve user experience.
Consider using AMP pages. For the mobile version of the site, you can use AMP pages that make it easier to read blog posts and load faster on portable devices.
Create a Google Webmasters account and submit a Sitemap for review. Act in such a way that Google has a good impression of your site!
Create a Bing Webmasters account and submit your Sitemap for review. Bing is also a popular search tool for users, so set up a Bing Webmaster account and send a Sitemap to their directory.
Correctly configure the robots.txt file. The robots.txt file provides information to search engines about whether they can get access and the right to analyze certain pages of your site. There are situations when the use of this file is necessary. You probably want to hide irrelevant pages or pages with confidential information on the site. In this case, you need to make sure that this file does not block pages on your site with allowed access for search engines.
Add structured data markup. Structured data is code that you can add to your site to better present your content to search engines. These data you can send directly to search engines to improve the appearance of the site in search results. Structured data or charts can add additional information about the page in search results.
Route all domains to the same host. Many sites allow users to visit them using different hostnames (for example, both http://domain.com and http://www.domain.com).
Create only an organized and natural site architecture. Sites with the correct page layout and structure are more visible in the search engine results since the robot will have the opportunity to analyze more pages. Customize your site so that it is properly structured and integrated.
Track search engine analytics and monitor website activity. The only way to continue to improve SEO is to monitor user activity on your site. Install Google Analytics to track user interests and behavior to improve site structure and optimize it.
Work with content readability
When writing content on the site, use natural language. Along with technical factors and keyword optimization, the structure and quality of your content are still two main ranking factors. Readability affects the ability of a page to appear in a search, and especially in a voice search. Therefore, write in a natural and competent language so that users enjoy reading your content and so that you can improve your semantic SEO.
Write content in an accessible language. Abstrusely written things cannot understand all. For SEO, it is best to publish content at the eighth-grade reading level, because it is easy to understand and analyze.
Make content easy to read and analyze. Another way to make the content more readable is to format it so that it becomes more understandable. Always use short paragraphs, numbered lists, and intuitively use boldface so users can easily read and understand the content of the content.